I OFFER MONTHLY RETAINER HOURS
Beginning at $50/Hour with a $500 Minimum Monthly Investment
Beginning at $50/Hour with a $500 Minimum Monthly Investment
Secure your dedicated Author VA hours with a prepaid monthly retainer.
Beginning at $50/Hour With a $500 Minimum Monthly Investment.
All packages are paid by the 1st of the month.
Hours expire at the end of each month {no rollover}.
Only a few spots open each quarter.
Beginning at $50/Hour With a $500 Minimum Monthly Investment.
All packages are paid by the 1st of the month.
Hours expire at the end of each month {no rollover}.
Only a few spots open each quarter.
3-Month Commitment
Ready to lock in your spot and take the stress out of your next launch and get your newsletter systems running smoothly?
Message me today to inquire.
Spots fill fast!
- 10 hours per month → $500 {$50/hour}
- 16 hours per month → $800/month ($50/hour)
- 20 hours per month → $1,000/month ($50/hour)
- 24 hours per month → $1,200/month ($50/hour)
Ready to lock in your spot and take the stress out of your next launch and get your newsletter systems running smoothly?
Message me today to inquire.
Spots fill fast!
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Claire CoffeyClaire provides editing and marketing strategy services for authors across romance, fantasy, general fiction, and nonfiction. With a background in PR and marketing, Claire specializes in helping authors navigate the overwhelm of book marketing by translating big-picture strategy into actionable, genre-specific launch plans.
Her approach is practical, personalized, and designed to work with your strengths—not against them. Whether you're launching your first book or your tenth, she'll help you cut through the noise and focus on what actually moves the needle. |
Coaching Options
√ Book Coaching
√ Marketing Strategies
√ Social Media Marketing Strategies
√ Marketing Strategies
√ Social Media Marketing Strategies
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Lenora HensonLenora is the founder of Poppy & Oak Creative, a book launch strategist and author virtual assistant with thirteen years experience in the book publishing space. She provides full book launch support, and enjoys helping authors build their foundational elements.
An author ally, Lenora loves working with many fiction genres and some non-fiction. She thrives helping authors do the next write thing. |
Coaching Options
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√ Keywords & Categories
√ Book Launch Strategies √ Pre & Post Strategies √ Adding A+ Content √ Brainstorming |
√ StoryOrigin Setups
√ Bookfunnel Setups √ Goodreads Setups √ KDP Publishing √ Ingram Publishing |
ARTICLES for AUTHORS
Charging for setup services for Flodesk (email newsletter platform) and StoryOrigin (author marketing tool for list-building, promos, swaps, ARCs, etc.) systems targeted at authors is a common freelance niche, especially among book marketing specialists, virtual assistants for indie authors, or email setup experts.These setups are often one-time or project-based because both platforms are relatively user-friendly (Flodesk emphasizes beautiful, quick templates; StoryOrigin has guided features), but authors frequently want done-for-you help to avoid tech overwhelm, integrate lead magnets, set up automations, connect to book funnels, configure newsletter swaps/groups, etc.Common Pricing ModelsFreelancers use these approaches (based on current 2025–2026 freelance email/marketing rates):
- Flat project fee (most popular for setups)
- Basic setup: $150–$400
- Mid-tier / standard author package: $300–$800
- Premium / full-system build (with custom branding, multiple automations, lead magnet integration, StoryOrigin campaign planner + swaps): $750–$1,500+
Many charge in the $400–$900 range for a complete "author newsletter + promo system" package combining both tools.
- Hourly rate
- $40–$100/hour (average $50–$85 for email specialists in 2026).
- Typical setup time: 3–10 hours → total $150–$1,000.
Use this if the scope varies a lot (e.g., migrating from another platform).
- Tiered packages (recommended for marketing yourself)
Offer clear options to make it easy for authors to choose:
TierWhat's IncludedTypical PriceBest For
BasicAccount setup, branding/colors/fonts, 1–2 simple forms/landing pages (Flodesk), basic profile + 1 promo setup (StoryOrigin), quick training video/call$250–$450New authors with small/no list, tight budget
StandardEverything in Basic + custom templates/emails, 2–3 automations (welcome series, lead magnet delivery), integrate reader magnet, StoryOrigin newsletter swaps + group promo setup, integration with website/book funnel$500–$900Most indie authors building/growing lists
PremiumEverything in Standard + advanced workflows, segmentation, analytics setup, multiple promo types (ARC/review teams), custom Canva templates pack, 1–2 follow-up calls, 30-day support$1,000–$2,000+Established authors, 6-figure indies, or those selling courses/digital products - Add-ons (great for upselling)
- Extra automation/workflow: $100–$250 each
- Custom email template design: $75–$200
- StoryOrigin guided campaign planner + swaps training: $50–$150 (some charge per level, e.g., $50/level)
- Migration from ConvertKit/Mailchimp/BookFunnel: $200–$500
- Ongoing monthly management: $200–$600/month retainer (separate from setup)
- Your experience — Beginners start lower ($200–$500); specialists with author testimonials/portfolio charge 2–3× more.
- Client's author level — Newbie authors expect lower prices; multi-book/6-figure authors see $800–$1,500 as reasonable for time saved.
- Scope/time — Simple Flodesk-only setup (forms + welcome series) is quicker/cheaper than full Flodesk + StoryOrigin integration.
- Value delivered — Emphasize ROI: "Get your list-building system live in days instead of weeks, so you can focus on writing."
- Market rates — Freelance email setup often falls in the $500–$2,000 project range for small businesses/creators; author niche is similar but sometimes slightly lower due to indie budget constraints.
- Location/competition — US-based freelancers charge more than global averages.
- Start with 2–3 packages on your website/service page.
- Offer a free 15–30 min discovery call to scope and quote.
- Require 50% deposit upfront.
- Include 1–2 revisions + short support window (e.g., 14–30 days).
- Bundle both tools as an "Author List-Building System" package — it's a strong unique selling point.
- Track time on your first few clients to refine pricing.
Just A Few of the Authors I've Helped
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√ Goal Setting
√ Branding √ Book Blurbs √ Author Bios √ Front End Web Design √ Lead Magnets √ Newsletter Mgmt. |
√ Social Media Design + Mgmt.
√ Press Kits √ Press Releases √ Press Pitches √ Marketing + PR {Ltd.} √ Soft-Sell Coaching √ General Virtual Assistance |
