Option 1: Monthly "Author Launch Lab" Group Calls
A recurring 90-minute group session you host once per month. Nothing heavy — just a relaxed Zoom call where authors can:
A recurring 90-minute group session you host once per month. Nothing heavy — just a relaxed Zoom call where authors can:
Why it works for you: Minimal prep since you're doing live coaching anyway. You can record the calls and repurpose the content later. It builds a recurring revenue stream and warms up potential cohort clients.
Option 2: "Publishing Sprint" — 6-Week Mini ProgramHalf the length, half the pressure. Just the essentials:
Format: One 60-minute group call per week + optional Slack/Facebook group for questions.
Pricing: $197–$297 per person for the 6 weeks
Why it works for you: You can test the cohort format without the 12-week weight. It's also easier to fill quickly — authors don't feel like they're making a big long-term commitment.
Option 3: Quarterly "Launch Bootcamp" Workshops
One-off intensive workshops tied to common publishing seasons:
Pricing: $197–$297 per person for the 6 weeks
Why it works for you: You can test the cohort format without the 12-week weight. It's also easier to fill quickly — authors don't feel like they're making a big long-term commitment.
Option 3: Quarterly "Launch Bootcamp" Workshops
One-off intensive workshops tied to common publishing seasons:
Format: One 3-hour deep-dive workshop (can split into two 90-min sessions)
Pricing: $147–$197 per workshop
Why it works for you: You can reuse core materials each quarter, tweak based on what worked last time, and there's no ongoing weekly commitment. It keeps things predictable and manageable.
Option 4: Peer Accountability CircleA small group ($100–$150/month) that meets biweekly for 45 minutes. You facilitate but don't necessarily teach. Authors share goals, wins, and blockers.
Structure:
My RecommendationStart with Option 1 (Monthly Launch Lab) for 3 months. Here's why:
Pricing: $147–$197 per workshop
Why it works for you: You can reuse core materials each quarter, tweak based on what worked last time, and there's no ongoing weekly commitment. It keeps things predictable and manageable.
Option 4: Peer Accountability CircleA small group ($100–$150/month) that meets biweekly for 45 minutes. You facilitate but don't necessarily teach. Authors share goals, wins, and blockers.
Structure:
- Biweekly Zoom check-in (you facilitate)
- Private WhatsApp/Discord for daily accountability
- Weekly progress template (simple Google Form or doc)
My RecommendationStart with Option 1 (Monthly Launch Lab) for 3 months. Here's why:
After 2–3 months, you'll have real data on what your audience actually wants — and whether they're ready to upgrade to a bigger cohort.
Quick Launch Checklist for a Monthly Launch Lab
Quick Launch Checklist for a Monthly Launch Lab
- Pick a recurring time (e.g., "First Tuesday, 2pm ET")
- Set up a simple Calendly or Stripe checkout link
- Announce to your newsletter list + social channels
- Cap at 15 spots for the first round (creates scarcity, keeps it manageable)
- Prepare a loose agenda (I'm happy to draft one for you)
- Record each session (for future repurposing)
- Follow up after Session 3 with a survey — "What would you like to see next?"